EMAIL MARKETING in Qatar

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

The most successful email marketing campaigns start with an email list full of qualified leads that are interested in what you have to offer.

Know Your Goals.
Understand Email Types.
Know Your Audience.
Use Technology Wisely.
Create Great Options.
Plan Emails and Follow-ups.
Craft Your Subject Line.

Advantages and disadvantages of email marketing. Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers by encouraging repeat website visits. Email marketing can allow you to create targeted and personalised messages.

• There are two broad types of marketing emails that you're going to send out: engagement emails and transnational.
• Here are some of the transnational emails you can use in your marketing campaigns:
• Cart Abandonment Reminders.
• Time-Sensitive Promotions.
• Receipts Emails.
• Sales Follow-ups.
• Review Requests.